SOFTWARE: Adobe Suite, Figma, Loom, GitHub, PYRO, ASANA
SERVICES: Web Space Ad and Content Placement, Digital Broadcast Ad and Content Placement
01. The Challenge
A company was struggling to generate leads and sales through their web and broadcast ads. They were investing a significant amount of money in ad placement and content creation, but were not seeing the desired return on investment. The company realized they needed to revamp their ad and content placement strategy in order to better target their audience and drive conversions.
02. The Solution
The company decided to conduct extensive market research and analysis to gain a deeper understanding of their target audience. They identified key demographics and psychographics that would be most receptive to their products and services, and used this information to inform their ad and content placement strategy.
They also worked with a team of digital marketing experts to implement a comprehensive SEO and PPC campaign that would improve their visibility in search engines and drive targeted traffic to their website. They optimized their website for lead generation, creating compelling landing pages and calls-to-action that would encourage visitors to take action.
In addition, the company decided to invest in broadcast ads on targeted television and web broadcast channels to further reach their audience and increase brand awareness.
How did they achieve all this? Quite simple, they chose C42 Media, Inc. where all of those particular needs could be handled by one agency, under one roof.
TikTok has become a cultural phenomenon where people come to be entertained and inspired. For brands, it’s a platform to engage with the communities that are driving culture forward. By embracing the creativity and authenticity of the TikTok community, brands can connect with consumers in a way that is both meaningful and impactful. – Blake Chandlee
03. The Result
As a result of their revamped ad and content placement strategy, the company saw a significant increase in leads and sales. They were able to better target their audience and provide them with content and ads that were more relevant and engaging.
Their SEO and PPC campaigns led to higher search engine rankings and increased website traffic, while their optimized landing pages and calls-to-action led to a higher conversion rate.
The company’s investment in broadcast ads also paid off, with increased brand recognition and awareness leading to more website visits and conversions.
Overall, the company’s new ad and content placement strategy helped them achieve their business goals and generate a higher return on investment for their marketing efforts. C42 specializes in content and Ad placement within all digital platforms. We work with Apple, Netflix, Roku, Google, Instagram, Meta, TikTok and Samsung, just to mention a few.